Ries, Al; Trout, Jack <br/><br/>
Marketing Warfare 

 - New York, Estados Unidos de América :  Penguin Books,   1986 
 - 215p. 
<br/><br/><label>ISBN: </label>0-452-25861-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADEO / GUERRA DEL MERCADO
<br/><br/><label>Dewey Class. No.: </label>658.8  / R559m