Lambin, Jan-Jacques <br/><br/>
Marketing Estratégico 

 - Madrid, España :  Mcgraw - Hill,   1995 
 - 607p. 
<br/><br/><label>ISBN: </label>84-481-1611-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo/Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / L224m