Conrad Levinson, Jay Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business - New York, Estados Unidos de América : A Plume Book, 1990 - 258p. ISBN: 0-452-26519-3 Subjects--Topical Terms: Mercadeo/Método de Mercado/Marketing Dewey Class. No.: 658.8 / C754g