TY  - BOOK
AU  - Taylor, Weldon J.; Shaw, Roy T.; López-Ballori, Eduardo
TI  - Fundamentos de mercadeo
SN  - 0-538-22720-6
U1  - 658.8 
PY  - 1977///
CY  - Brighton, Inglaterra
PB  - South-Western Publishing, 
KW  - Mercadeo\Marketing
ER  -