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La guerra de la mercadotécnia

Ries, Al; Trout, Jack

La guerra de la mercadotécnia - Berkeley, Estados Unidos de América : McGraw - Hill, 1988 - 209p.

ISBN: 0-07-052730-X

Subjects--Topical Terms:
Economía/Mercadotecnia

Dewey Class. No.: 338.884 / R559g

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